Hacking Growth
Sean Ellis, Morgan Brown
4.9 - 5 ratings
l
st10
List Points
lsten10
Chapters
5
Topics
Description
This book unveils a systematic approach to achieving rapid and sustainable growth for businesses by employing data-driven innovation and cross-functional teamwork. The authors, Sean Ellis and Morgan Brown, delve into the mindset and strategies used by growth hackers—individuals who think creatively and analytically to identify and exploit growth opportunities. By sharing practical insights and real-world case studies from fast-growing companies, the book provides readers with actionable frameworks to experiment, measure results, and optimize their efforts, ultimately transforming how businesses scale and thrive in competitive markets.
What will you learn?
By reading this book, you will discover a systematic approach to achieving rapid, sustainable business growth by leveraging data and customer insights. It covers strategies used by successful tech companies to acquire, retain, and engage customers, emphasizing the importance of cross-functional collaboration and experimentation. You will learn how to build a growth team, develop growth hypotheses, and execute experiments that drive tangible results. The book also provides practical examples and action steps that you can apply to create a scalable growth process in your organization.
Who’s it for?
• Startup founders looking to scale rapidly.
• Marketers seeking data-driven growth strategies.
• Product managers aiming to enhance user engagement.
• Business analysts interested in growth metrics.
• Entrepreneurs exploring innovative growth tactics.
Categories
Key Learning
Available chapters to listen for this topic- 1
Understanding Growth Hacking Fundamentals
Introduction to Growth Hacking, its definition, principles, and how it differs from traditional marketing; emphasizing the lean startup methodology and data-driven decision-making processes. - 2
Building Effective Growth Teams
Exploring the composition and structure of growth teams, their multidisciplinary nature, and essential roles, including Product Managers, Engineers, Marketers, and Data Analysts; collaboration techniques for optimal outcomes. - 3
Implementing the Growth Hacking Process
A detailed breakdown of the growth hacking cyclical process—identifying the North Star Metric, ideation, prioritization, testing, and analyzing—emphasizing continuous learning and improvement. - 4
Identifying and Leveraging Growth Levers
Examination of key growth levers such as Activation, Acquisition, Retention, Referral, and Revenue; strategies to identify and exploit these levers to drive exponential growth. - 5
Creating a Data-Driven Culture
Establishing a culture that prioritizes data; using analytics tools to gather insights, measure performance, and make informed decisions; fostering an environment where data guides every action. - 6
Developing and Testing Growth Hypotheses
Formulating testable hypotheses based on user insights and data; implementing rapid experimentation and rigorously measuring results to validate assumptions and iterate effectively. - 7
Acquiring New Users Efficiently
Advanced strategies for user acquisition, including content marketing, SEO, social media, paid acquisition, and leveraging networks for virality; balancing cost and impact for maximum ROI. - 8
Enhancing User Retention and Engagement
Techniques to increase user retention through product improvements, personalized experiences, onboarding processes, and engagement strategies; ensuring long-term user satisfaction and loyalty. - 9
Driving Revenue through Growth Strategies
Identifying monetization opportunities and pricing strategies that align with customer value perception; exploring freemium models, upselling, cross-selling, and other methods to drive revenue growth. - 10
Scaling Growth through Automation and Optimization
Implementing tools and technologies to automate growth processes, streamline operations, and optimize performance; understanding the importance of sustainable growth as a basis for long-term success.
